Reliability and maximum convenience are two of the core values of Mobility as a Service (MaaS), an industry-wide initiative which aims to integrate various modes of transport into a single mobility service, accessible on demand. By investing its assets into the concept of MaaS, MTR is subscribing to the cohesive concept of a door-to-door transport system, aiming to provide a “total solution” to its customers’ transport needs, Kam says.
In practice, this would mean that when customers need to use a variety of modes of transport - for example taking a taxi to a train station, taking an MTR train, then taking a bus to their final destination - MTR can have a hand in arranging every aspect of this service to make it as consistent as possible. Its analysts will gain access to enhanced user and demand data, leading to new opportunities to serve unmet demand.
MTR is able to take this concept a step further, as its ventures include a property business run under the same umbrella as its railway. MTR properties, which incorporate not only railway stations but residential and commercial buildings as well as luxury, regional and neighbourhood shopping malls, “creates a better, more integrated living and travelling environment for our customers,” Kam says.
“Theoretically, customers could travel from their home - a property managed by us, to an MTR railway, to their office block which is managed by us, have lunch or meet friends in a shopping mall managed by us,” he expands. This synergy not only retains custom and builds trust within the market, but creates an integrated society where loosely-related aspects of daily life are connected to run seamlessly together. Consolidating the supply chain of multiple industries, and thinking macroscopically about society as a whole gives MTR an edge in building customer trust and retaining loyalty across different markets.
Naturally, the various innovations and initiatives are supported by a range of partnerships. MTR works closely with Kone, Rotec, Beijing Traffic Control Technology, Hyundai Rotem, Siemens, OTIS, Thales and Arup to deliver its services efficiently and sustainably by employing pioneering technology.
MTR actively encourages the use of public transport by making the process streamlined, efficient and high-functioning: an essential stance not only as the world’s cities become more populated, but also as a defence against unsustainable, environmentally-hazardous travel habits. Using electric trains and energy-saving schemes, reducing waste and employing data analytics to push efficiency to a new level, MTR Corporation fulfills its mission to “Keep Cities Moving” with a sustainable financial model, upgraded assets, and an intelligent approach to public transport.