Express Modular Announces Rebrand to Impresa Modular

|Mar 31|magazine7 min read

MARTINSBURG, W.Va., March 31, 2020 /PRNewswire/ -- Express Modular, a disruptive, technology-driven, custom modular home provider, is changing its name to better reflect its identity driven by rapid expansion. The company, established in 2008, is changing its name to Impresa Modular to better elevate the company's long-term vision of providing a range of high-quality, on-demand, reliable services to home buyers, builders and developers, as well as opportunities for franchising.

Modern modular construction is emerging as the preferred solution for custom home buyers. In this age of automation, modular construction offers healthy, safe, and energy-efficient homes at a great value. Flexible design options and the ability to construct a home 30-50% faster in virtually any style are hallmarks of today's modular home. 

The new name follows strategic and explosive growth. Already well-established as a market leader and gaining momentum after the recent launch of Impresa Modular Franchising, the company is now focused on expanding its infrastructure to provide tighter relationships with factory sales and design systems. The new name better positions the company and provides greater flexibility for future expansion, evolution and adoption of added service lines.

"Our new name is a reflection of our leadership in the modular construction industry and our ability to reimagine how homes are built," said Ken Semler, Founder and President of Impresa Modular. "We are more than Express Modular - it's not just about building custom homes quickly. We build homes that impress. We have changed the perception of what modular homes can be across the country."   

The company will continue to leverage its unique internal systems and ubiquitous internet presence to deliver an outstanding customer experience.   Under the new name, the business will invest in expanded internet features and gain additional service partners to deliver a unique Internet-based home buying and delivery experience.

"We want to continue harnessing the constant cycle of innovation, which requires us to explore and investigate new technology, and this applies to just about everything we do," said Semler. "We have witnessed the competitive advantage of embracing and implementing new technology first-hand. This next step opens even more doors and creates new opportunities for our customers."

About Impresa Modular

Impresa Modular is the only nationwide modular home builder in the country. Using its extensive network of more than 20 factory partners, Impresa Modular designs and builds custom modular homes for homebuyers, builders, and developers across the country. It franchises its brand through Impresa Modular Franchising, http://www.impresamodularfranchising.com. Impresa Modular will expand its growing presence in the industry. For additional information contact Jim Griffin at 800-275-7532, [email protected] or visit our website: http://www.ImpresaModular.com

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SOURCE Impresa Modular