WFLA Launches Expansive New Tech-Focused Set, Designed and I

|Aug 31|magazine4 min read

TAMPA, Fla., Aug. 31, 2020 /PRNewswire/ -- Earlier this month, WFLA News Channel 8 launched an entirely new broadcast environment, incorporating state-of-the-art technology and a revamped aesthetic palette to their 5,000 square foot studio set.

Designed and installed by FX Design Group, the set boasts several stand-out features, including the use of large LED "windows" which offer a skyline view by default, but can also become graphically dynamic to enhance WFLA's storytelling abilities.

The design aspects of the set evoke the Tampa Bay area's past, present, and future, incorporating local elements such as the Sunshine Skyway Bridge, classic shutter designs, and forward-thinking technological integration. Both high and low resolution LED panels add depth and layering to the visual information conveyed in WFLA's reporting.

The LED displays utilized on the set were supplied by Neoti, with technical integration provided by Digital Video Group for the set's video wall and other broadcast components. Both companies have a standing legacy of successful projects with FX and lent their specific skillsets to the realization and achievement of WFLA's broadcast vision.

The launch of this project continues a year of steady progress for FX Design Group. Alongside several successful launches and other large-scale designs installing in late 2020, WFLA exhibits the forward-thinking philosophies that FX imbues in all of their set designs and installations. Fittingly, WFLA's launch comes only a few months after FX Design Group was honored to win Best Use of Set Technology (Local) at the NewsCastStudio Broadcast Production Awards for their work at WRAL in Raleigh, North Carolina.

For more information about this project, click here. To learn more about the work of FX Design Group, click here.

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Matt O'Rourke
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SOURCE FX Design Group LLC