Whirlpool Corporation to Showcase Appliance Variety at IBS 2
BENTON HARBOR, Mich., Jan. 16, 2020 /PRNewswire/ -- Consumer new-home preferences range from high-end properties to small, urban dwellings, and builders are challenged to find just the right style and size of appliances for the kitchen and laundry. Whirlpool Corporation, the world's leading manufacturer of major home appliances, will showcase appliances that are strategically crafted for specific customer segments at the annual NAHB International Builders' Show (IBS), January 21-23 in Las Vegas.
Whirlpool Corporation offers building industry professionals a diverse brand portfolio that matches their customers' preferences and lifestyles. From Maytag® and Whirlpool® to KitchenAid® and JennAir®, each brand has spent decades developing a personality that complements the character and style of different home types.
"We've spent more than a century perfecting our craft, and it's this deep expertise that makes Whirlpool Corporation a reliable choice for builders," said Kelly Safis, General Manager, Builder Sales at Whirlpool Corporation. "With our five brands and industry leading insights, we help builders meet their customers' needs and tastes -- now and in the future."
Homeowners across the U.S. count on Whirlpool Corporation products. The company is committed to maintaining the same level of trust with builders by providing quality appliances with purposeful innovations at varying price points.
The Whirlpool Corporation booth will highlight products that reflect the latest industry and design trends, and will provide options for industry professionals that match their specific builds. For example:
The Whirlpool Corporation booth will be in the Central Hall at booth #C7548, and attendees are encouraged to stop by for product unveilings, exciting events and insights from industry leaders.
For more information about the company's presence at the show and events taking place at the booth, visit WhirlpoolPro.com/IBS-2020. For more information about Whirlpool Corporation, its portfolio of brands and other offerings for building industry professionals, visit WhirlpoolPro.com.
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is the world's leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centers in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at WhirlpoolCorp.com, or find us on Twitter at @WhirlpoolCorp.
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SOURCE Whirlpool Corporation